Karla can work well for logos that need a clean, modern, and approachable feel. Its even letterforms read clearly at any size, which makes it a strong choice for tech brands, product wordmarks, and modern service businesses. Try a heavier weight for the wordmark and pair it with a simple symbol mark if you need one.
This week's reading
Five essays, two podcasts, and one long conversation that's worth sitting down with on a quiet Sunday.



