What is the difference between postcards and flyers?

Yes. Postcards are printed on thick cardstock, often around 20pt depending on the stock, which gives them a sturdy and premium feel. This thicker cardstock holds its shape and feels more substantial in hand.

Flyers are printed on lighter paper stocks such as 100lb gloss text or 10pt flyer stock. These papers are thinner and flexible, meaning they can easily bend or fold. This makes flyers ideal for large distribution campaigns where thousands of pieces may need to be printed and handed out quickly.

In most cases, yes. Flyers are usually more affordable because they are printed on lighter paper stocks like 100lb text or 10pt paper. Since these papers use less material than thick postcard cardstock, they are more cost-efficient for large print runs.

Postcards cost slightly more because they are printed on thicker cardstock, but they also create a stronger visual impression and feel more durable.

Yes. One of the biggest advantages of postcards is that they can be mailed directly without an envelope. Their thicker cardstock helps them hold up well during mailing, which is why they are commonly used for direct mail marketing campaigns.

Flyers are usually mailed inside envelopes because the lighter paper can bend more easily during shipping.

Flyers are commonly printed on 100lb gloss text, 100lb silk text, or 10pt flyer stock.

The term 100lb text refers to a lightweight paper that feels similar to a thicker magazine page. It is flexible and can bend easily, which makes it great for high-volume marketing campaigns.

A 10pt flyer stock is slightly thicker than 100lb text but is still much thinner and more flexible than postcard cardstock.

Both postcards and flyers are effective marketing tools, but they serve different purposes.

Postcards are better when presentation and durability matter. Their thicker cardstock creates a more premium feel and stands out in direct mail campaigns.

Flyers are better for large distribution campaigns. Because they are printed on lighter paper, they are easier and more affordable to print in large quantities.

Postcards are usually printed in smaller formats such as 4x6, 5x7, or 6x9, making them ideal for mailing and compact marketing pieces.

Flyers are typically printed in larger sizes like 8.5x11 or 11x17, which provide more space for detailed information such as event promotions, menus, or announcements.