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At Jukebox, paper labels are chosen for how they look, feel, and perform in real conditions. These premium paper label stocks are used across wine bottles, candle jars, specialty beverages, and high-end retail packaging where material choice matters.
The right paper does more than hold ink. It shapes how a product is experienced in hand and how it holds up in refrigeration, humidity, and everyday handling.
A breakdown of Jukebox’s premium paper label stocks used for wine, candles, and luxury branding, comparing texture, moisture performance, and ideal use.
What Wet Strength Means for Paper Labels
Paper labels are often exposed to moisture through refrigeration, ice buckets, condensation, or humid storage. Wet strength is a paper treatment that helps labels maintain their structure and surface integrity when exposed to moisture.
Papers with wet strength stay smooth and intact in cool or damp environments when paired with a label-grade adhesive. Most of the paper label stocks below include wet strength, with Kraft being the main exception.
Eggshell Felt
Eggshell Felt features a soft cream tone and a velvety felt texture with a handcrafted, refined feel. The natural surface adds depth to artwork and typography, making labels feel warm and premium.
Moisture Performance Includes wet strength, helping it hold up against moisture and condensation on chilled products.
Best for Classic wine labels, artisan candle brands, and premium products that want a warm, tactile paper.
Estate #8
Estate #8 offers a bright white vellum surface with a smooth, elegant finish that feels timeless and polished. It provides a clean canvas for detailed designs, fine type, and specialty finishes.
Moisture Performance With wet strength built in, it performs well in cool and humid environments.
Best for Premium wine and spirits, candle labels, and luxury branding that needs crisp detail on bright white paper.
Bright White Felt
Bright White Felt delivers a crisp white tone with a refined felt texture that feels clean, premium, and sophisticated. It’s a customer favorite thanks to its brightness and subtle texture, which adds elegance without overpowering the design.
Moisture Performance Wet strength helps maintain its appearance during handling and chilling.
Best for Modern wine labels, high-end candle jars, and premium retail packaging that wants a bright, polished look with texture.
Classic Felt Natural White
Classic Felt Natural White has a warm natural tone and a soft felt texture that feels organic and artisanal. It brings a handcrafted look that works beautifully with minimalist or natural designs.
Moisture Performance Wet strength treatment allows it to resist moisture and stay intact in everyday use.
Best for Boutique wineries, organic products, and candle brands that want a natural, crafted feel.
Kraft
Kraft features a natural brown paper with a raw, earthy texture that feels rustic, authentic, and full of character. Its natural fibers give labels a handmade look that stands out on shelves.
White ink is highly recommended, as it creates strong contrast and makes designs pop beautifully against the brown paper. This stock is made from 100% recycled fiber and is best suited for dry or lightly chilled environments.
Moisture Performance This stock does not include wet strength and is best for dry storage or light chilling.
Best for Craft wineries, breweries, handmade candles, and rustic packaging with an eco-forward look.
Hemp Vellum
Hemp Vellum offers a soft cream vellum finish with a natural texture that feels refined, sustainable, and modern. Made with a blend of hemp fiber and recycled content, it delivers an eco-forward story without sacrificing quality.
Moisture Performance Wet strength helps it perform well on chilled products and in humid conditions.
Best for Sustainable premium branding, cannabis and specialty packaging, and products exposed to humidity or cold storage.
Recycled Vellum
Recycled Vellum provides a smooth, bright white surface with a clean, modern feel and an eco-conscious touch. Made from 100 percent post-consumer recycled fiber, it offers a polished look while supporting sustainability goals.
Moisture Performance Wet strength ensures durability when exposed to moisture or cold storage.
Best for Clean, modern label designs, eco-conscious brands, and premium white labels that still tell a sustainability story.
Sugar Cane
Sugar Cane features a silky natural tone with a smooth paper finish that feels innovative, refined, and sustainable. Made from renewable sugar cane fiber, this tree-free paper offers a premium look with a lighter environmental footprint.
Moisture Performance Wet strength helps labels stay sharp and intact when exposed to condensation or handling.
Best for Forward-thinking wine, candle, and beverage brands that want a premium label with a sustainability-led material choice.
Paper Label Stock Comparison
| Paper Stock | Look and Feel | Moisture Performance | Best For |
|---|---|---|---|
| Eggshell Felt | Soft cream tone, velvety felt texture | Wet strength | Classic wines, premium candles |
| Estate #8 | Bright white vellum, smooth polished finish | Wet strength | Detailed designs, fine type, specialty finishes |
| Bright White Felt | Crisp white tone, refined felt texture | Wet strength | Customer favorite for premium shelf presence |
| Classic Felt Natural White | Warm natural tone, soft felt texture | Wet strength | Minimalist and natural designs |
| Kraft | Natural brown paper, raw earthy texture | Dry or lightly chilled | Rustic labels, white ink recommended |
| Hemp Vellum | Soft cream vellum, hemp and recycled blend | Wet strength | Cannabis and specialty packaging |
| Recycled Vellum | Smooth bright white, modern clean finish | Wet strength | Eco-conscious premium white labels |
| Sugar Cane | Silky natural tone, smooth tree-free finish | Wet strength | Innovative sustainable branding |
Final Thoughts
Paper choice has a direct impact on how a label looks, feels, and performs over time. Texture, tone, and moisture performance all influence the final result, especially for bottles and product labels that are handled frequently or stored in cool environments.
If you are planning a label project and want to explore options, paper labels are available in all of the stocks featured above.
