Medium violet red

#ac5381

Hex, rgb, cmyk and Pantone values for medium violet red, with shades, tints, matching colors and free print quality patterns.

Medium violet red sits in the pink band, mid and soft. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Medium violet red color values

Every conversion for #ac5381, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ac5381
RGB172, 83, 129
HSL329, 35%, 50%
HSV329, 52%, 67%
CMYK0%, 52%, 25%, 33%
Lab47.68, 41.86, -8.79
XYZ24.07, 16.54, 22.69
Decimal11293569
Web safe#996699
Pantone682 C
Pantone682 CHex#ac5381Rgb172 83 129Cmyk0 52 25 33Lab48 42 -9Darker#4c2539Deep#7c3c5dLighter#c086a4

Shades of medium violet red

Tints of medium violet red

Colors that go with medium violet red

Medium violet red in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 52, 25, 33.

The same color needs a different cmyk build depending on the paper. Here is #ac5381 on both.

Coated stockgloss or silk, C
0 52 25 33
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 52 27 39
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium violet red in css

Copy #ac5381 straight into your stylesheet.

.background { background-color: #ac5381; }
.text { color: #ac5381; }
.border { border: 2px solid #ac5381; }

How medium violet red looks on light and dark

Medium violet red and accessibility

Contrast ratios for #ac5381 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.87:1
AA pass · AA large pass · AAA fail
Textblack text on this color
4.31:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #ac5381 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium violet red on a business card, sticker and pattern

A quick look at how #ac5381 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium violet red into a seamless pattern

Four patterns built from #ac5381 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium violet red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ac5381 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.