Indian red

#ac5355

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

Indian red is a mid red that reads balanced. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Indian red color values

Every conversion for #ac5355, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ac5355
RGB172, 83, 85
HSL359, 35%, 50%
HSV359, 52%, 67%
CMYK0%, 52%, 51%, 33%
Lab46.46, 36.57, 16.09
XYZ21.75, 15.61, 10.46
Decimal11293525
Web safe#996666
Pantone703 C
Pantone703 CHex#ac5355Rgb172 83 85Cmyk0 52 51 33Lab46 37 16Darker#4c2525Deep#7c3c3dLighter#c08688

Shades of indian red

Tints of indian red

Colors that go with indian red

Indian red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 52, 51, 33.

The same color needs a different cmyk build depending on the paper. Here is #ac5355 on both.

Coated stockgloss or silk, C
0 52 51 33
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 52 51 39
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indian red in css

Copy #ac5355 straight into your stylesheet.

.background { background-color: #ac5355; }
.text { color: #ac5355; }
.border { border: 2px solid #ac5355; }

How indian red looks on light and dark

Indian red and accessibility

Contrast ratios for #ac5355 against black and white text, measured to the WCAG standard.

Textwhite text on this color
5.09:1
AA pass · AA large pass · AAA fail
Textblack text on this color
4.12:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #ac5355 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #ac5355 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #ac5355 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ac5355 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.