Plum

#f793d7

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum is a light pink, relaxed and easy to pair. Light pinks like this suit beauty, baby and lifestyle work. It works with sage and olive for balance, or with cream for a gentle palette.

Plum color values

Every conversion for #f793d7, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#f793d7
RGB247, 147, 215
HSL319, 86%, 77%
HSV319, 40%, 97%
CMYK0%, 40%, 13%, 3%
Lab73.25, 46.72, -18.62
XYZ61.06, 45.55, 69.86
Decimal16225239
Web safe#ff99cc
Pantone244 C
Pantone244 CHex#f793d7Rgb247 147 215Cmyk0 40 13 3Lab73 47 -19Darker#ea11a5Deep#f251beLighter#fad7ef

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 40, 13, 3.

The same color needs a different cmyk build depending on the paper. Here is #f793d7 on both.

Coated stockgloss or silk, C
0 40 13 3
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 41 16 9
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #f793d7 straight into your stylesheet.

.background { background-color: #f793d7; }
.text { color: #f793d7; }
.border { border: 2px solid #f793d7; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #f793d7 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.08:1
AA fail · AA large fail · AAA fail
Textblack text on this color
10.11:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #f793d7 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #f793d7 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #f793d7 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #f793d7 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.