Plum

#ef89cd

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum is a light pink, relaxed and easy to pair. Light pinks like this suit beauty, baby and lifestyle work. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Plum color values

Every conversion for #ef89cd, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ef89cd
RGB239, 137, 205
HSL320, 76%, 74%
HSV320, 43%, 94%
CMYK0%, 43%, 14%, 6%
Lab69.93, 47.68, -18.22
XYZ55.56, 40.65, 62.68
Decimal15698381
Web safe#ff99cc
Pantone237 C
Pantone237 CHex#ef89cdRgb239 137 205Cmyk0 43 14 6Lab70 48 -18Darker#cd1c92Deep#e64ab2Lighter#f5cae7

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 43, 14, 6.

The same color needs a different cmyk build depending on the paper. Here is #ef89cd on both.

Coated stockgloss or silk, C
0 43 14 6
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 44 17 12
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #ef89cd straight into your stylesheet.

.background { background-color: #ef89cd; }
.text { color: #ef89cd; }
.border { border: 2px solid #ef89cd; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #ef89cd against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.30:1
AA fail · AA large fail · AAA fail
Textblack text on this color
9.13:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #ef89cd against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #ef89cd sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #ef89cd and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ef89cd are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.