Red

#ec413a

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red lands in the red band, mid and vivid. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #ec413a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ec413a

RGB236, 65, 58

HSL2, 82%, 58%

HSV2, 75%, 93%

CMYK0%, 72%, 75%, 7%

Lab53.94, 64.42, 43.35

XYZ37.25, 21.92, 6.27

Decimal15483194

Web safe#ff3333

Pantone1788 C

Shades of red

#ea2a22 #dc1d15 #c41a13 #ac1711 #94140e #7c100c #640d0a #4c0a07 #340705 #1c0403

Tints of red

#ee524c #ef645e #f17570 #f38782 #f59894 #f6aaa6 #f8bbb9 #facccb #fcdedd #fdefef

Colors that go with red

Complementary#3ae5ec Analogous#ec3a8c Analogous#ec9a3a Triadic#3aec41 Triadic#413aec Split complementary#3aec9a Split complementary#3a8cec

Red in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 72, 75, 7.

The same color needs a different cmyk build depending on the paper. Here is #ec413a on both.

Coated stockgloss or silk, C

0 72 75 7

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 70 73 13

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #ec413a straight into your stylesheet.

.background { background-color: #ec413a; }
.text { color: #ec413a; }
.border { border: 2px solid #ec413a; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #ec413a against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #ec413a against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #ec413a sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #ec413a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ec413a are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.