Red

#ea3528

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

This is Red, a vivid red sitting at 4 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Red color values

Every conversion for #ea3528, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ea3528
RGB234, 53, 40
HSL4, 82%, 54%
HSV4, 83%, 92%
CMYK0%, 77%, 83%, 8%
Lab52.05, 67.04, 50.69
XYZ35.59, 20.19, 4.03
Decimal15349032
Web safe#ff3333
Pantone179 C
Pantone179 CHex#ea3528Rgb234 53 40Cmyk0 77 83 8Lab52 67 51Darker#78130cDeep#b91d12Lighter#ea7870

Shades of red

Tints of red

Colors that go with red

Red in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 77, 83, 8.

The same color needs a different cmyk build depending on the paper. Here is #ea3528 on both.

Coated stockgloss or silk, C
0 77 83 8
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 75 80 14
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #ea3528 straight into your stylesheet.

.background { background-color: #ea3528; }
.text { color: #ea3528; }
.border { border: 2px solid #ea3528; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #ea3528 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.17:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.04:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #ea3528 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #ea3528 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #ea3528 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ea3528 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.