Hot pink

#e978bb

Hex, rgb, cmyk and Pantone values for hot pink, with shades, tints, matching colors and free print quality patterns.

Hot pink sits in the pink band, mid and strong. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Hot pink color values

Every conversion for #e978bb, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e978bb
RGB233, 120, 187
HSL324, 72%, 69%
HSV324, 48%, 91%
CMYK0%, 48%, 20%, 9%
Lab65.24, 51.56, -15.31
XYZ49.29, 34.34, 51.04
Decimal15300795
Web safe#ff66cc
Pantone245 C
Pantone245 CHex#e978bbRgb233 120 187Cmyk0 48 20 9Lab65 52 -15Darker#b51d77Deep#df3b9cLighter#f0b8d9

Shades of hot pink

Tints of hot pink

Colors that go with hot pink

Hot pink in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 48, 20, 9.

The same color needs a different cmyk build depending on the paper. Here is #e978bb on both.

Coated stockgloss or silk, C
0 48 20 9
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 48 22 15
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Hot pink in css

Copy #e978bb straight into your stylesheet.

.background { background-color: #e978bb; }
.text { color: #e978bb; }
.border { border: 2px solid #e978bb; }

How hot pink looks on light and dark

Hot pink and accessibility

Contrast ratios for #e978bb against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.67:1
AA fail · AA large fail · AAA fail
Textblack text on this color
7.87:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #e978bb against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Hot pink on a business card, sticker and pattern

A quick look at how #e978bb sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around hot pink? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn hot pink into a seamless pattern

Four patterns built from #e978bb and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from hot pink, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #e978bb is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.