Tomato

#e95f4e

Hex, rgb, cmyk and Pantone values for tomato, with shades, tints, matching colors and free print quality patterns.

Tomato is a mid red that reads confident. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Tomato color values

Every conversion for #e95f4e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e95f4e
RGB233, 95, 78
HSL7, 78%, 61%
HSV7, 67%, 91%
CMYK0%, 59%, 67%, 9%
Lab58.09, 52.41, 36.98
XYZ39.07, 26.06, 10.18
Decimal15294286
Web safe#ff6666
Pantone805 C
Pantone805 CHex#e95f4eRgb233 95 78Cmyk0 59 67 9Lab58 52 37Darker#962113Deep#d52f1aLighter#ec9c92

Shades of tomato

Tints of tomato

Colors that go with tomato

Tomato in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 59, 67, 9.

The same color needs a different cmyk build depending on the paper. Here is #e95f4e on both.

Coated stockgloss or silk, C
0 59 67 9
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 58 66 15
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Tomato in css

Copy #e95f4e straight into your stylesheet.

.background { background-color: #e95f4e; }
.text { color: #e95f4e; }
.border { border: 2px solid #e95f4e; }

How tomato looks on light and dark

Tomato and accessibility

Contrast ratios for #e95f4e against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.38:1
AA fail · AA large pass · AAA fail
Textblack text on this color
6.21:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #e95f4e against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Tomato on a business card, sticker and pattern

A quick look at how #e95f4e sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around tomato? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn tomato into a seamless pattern

Four patterns built from #e95f4e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from tomato, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #e95f4e are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.