Chocolate

#e87b39

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate sits in the orange range, mid and strong. A mid orange this warm suits food, sport and friendly brands. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #e87b39, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e87b39
RGB232, 123, 57
HSL23, 79%, 57%
HSV23, 75%, 91%
CMYK0%, 47%, 75%, 9%
Lab63.03, 37.47, 53.16
XYZ41.1, 31.62, 7.81
Decimal15235897
Web safe#ff6633
Pantone164 C
Pantone164 CHex#e87b39Rgb232 123 57Cmyk0 47 75 9Lab63 37 53Darker#833b0fDeep#c35817Lighter#eaa77f

Shades of chocolate

Tints of chocolate

Colors that go with chocolate

Chocolate in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 47, 75, 9.

The same color needs a different cmyk build depending on the paper. Here is #e87b39 on both.

Coated stockgloss or silk, C
0 47 75 9
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 47 73 15
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #e87b39 straight into your stylesheet.

.background { background-color: #e87b39; }
.text { color: #e87b39; }
.border { border: 2px solid #e87b39; }

How chocolate looks on light and dark

Chocolate and accessibility

Contrast ratios for #e87b39 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.87:1
AA fail · AA large fail · AAA fail
Textblack text on this color
7.32:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #e87b39 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #e87b39 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #e87b39 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #e87b39 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.