Salmon

#e77968

Hex, rgb, cmyk and Pantone values for salmon, with shades, tints, matching colors and free print quality patterns.

Salmon is a mid red that reads balanced. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Salmon color values

Every conversion for #e77968, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e77968
RGB231, 121, 104
HSL8, 73%, 66%
HSV8, 55%, 91%
CMYK0%, 48%, 55%, 9%
Lab63.06, 40.92, 28.67
XYZ42.29, 31.66, 16.98
Decimal15169896
Web safe#ff6666
Pantone170 C
Pantone170 CHex#e77968Rgb231 121 104Cmyk0 48 55 9Lab63 41 29Darker#a62d1aDeep#dd422aLighter#edb2a9

Shades of salmon

Tints of salmon

Colors that go with salmon

Salmon in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 48, 55, 9.

The same color needs a different cmyk build depending on the paper. Here is #e77968 on both.

Coated stockgloss or silk, C
0 48 55 9
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 48 55 15
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Salmon in css

Copy #e77968 straight into your stylesheet.

.background { background-color: #e77968; }
.text { color: #e77968; }
.border { border: 2px solid #e77968; }

How salmon looks on light and dark

Salmon and accessibility

Contrast ratios for #e77968 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.86:1
AA fail · AA large fail · AAA fail
Textblack text on this color
7.33:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #e77968 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Salmon on a business card, sticker and pattern

A quick look at how #e77968 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around salmon? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn salmon into a seamless pattern

Four patterns built from #e77968 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from salmon, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #e77968 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.