Plum

#e69bc4

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a strong pink at 327 degrees. Light pinks like this suit beauty, baby and lifestyle work. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Plum color values

Every conversion for #e69bc4, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e69bc4

RGB230, 155, 196

HSL327, 60%, 75%

HSV327, 33%, 90%

CMYK0%, 33%, 15%, 10%

Lab72.4, 33.91, -9.63

XYZ54.32, 44.25, 57.9

Decimal15113156

Web safe#ff99cc

Pantone515 C

Shades of plum

#df7fb3 #d862a3 #d14692 #c33180 #a62a6e #8a225b #6e1b48 #511436 #350d23 #180610

Tints of plum

#e8a4c9 #eaacce #ecb5d3 #efbdd8 #f1c6dd #f3cee2 #f5d7e7 #f7e0ec #f9e8f2 #fbf1f7

Colors that go with plum

Complementary#9be6bd Analogous#e39be6 Analogous#e69b9e Triadic#c4e69b Triadic#9bc4e6 Split complementary#9ee69b Split complementary#9be6e3

Plum in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 33, 15, 10.

The same color needs a different cmyk build depending on the paper. Here is #e69bc4 on both.

Coated stockgloss or silk, C

0 33 15 10

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 34 18 16

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #e69bc4 straight into your stylesheet.

.background { background-color: #e69bc4; }
.text { color: #e69bc4; }
.border { border: 2px solid #e69bc4; }

How plum looks on light and dark

Sample text on black

Sample text on white

Text on this color

Plum and accessibility

Contrast ratios for #e69bc4 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #e69bc4 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #e69bc4 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #e69bc4 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #e69bc4 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.