Plum

#e696cc

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a strong pink at 320 degrees. Light pinks like this suit beauty, baby and lifestyle work. It works with sage and olive for balance, or with cream for a gentle palette.

Plum color values

Every conversion for #e696cc, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e696cc

RGB230, 150, 204

HSL320, 62%, 75%

HSV320, 35%, 90%

CMYK0%, 35%, 11%, 10%

Lab71.55, 37.86, -15.31

XYZ54.44, 43.0, 62.56

Decimal15111884

Web safe#ff99cc

Pantone244 C

Shades of plum

#df7abe #d95eb1 #d241a3 #c22e92 #a6277d #8a2168 #6d1a52 #51133d #350d28 #190613

Tints of plum

#e89fd0 #eaa8d5 #ecb1d9 #efbade #f1c3e2 #f3cce6 #f5d5eb #f7deef #f9e8f4 #fcf1f8

Colors that go with plum

Complementary#96e6b0 Analogous#d896e6 Analogous#e696a4 Triadic#cce696 Triadic#96cce6 Split complementary#a4e696 Split complementary#96e6d8

Plum in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 35, 11, 10.

The same color needs a different cmyk build depending on the paper. Here is #e696cc on both.

Coated stockgloss or silk, C

0 35 11 10

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 36 14 16

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #e696cc straight into your stylesheet.

.background { background-color: #e696cc; }
.text { color: #e696cc; }
.border { border: 2px solid #e696cc; }

How plum looks on light and dark

Sample text on black

Sample text on white

Text on this color

Plum and accessibility

Contrast ratios for #e696cc against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #e696cc against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #e696cc sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #e696cc and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #e696cc are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.