Pale violet red

#e690a4

Hex, rgb, cmyk and Pantone values for pale violet red, with shades, tints, matching colors and free print quality patterns.

Pale violet red lands in the red band, light and strong. Light reds like this land in beauty, food and lifestyle branding. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Pale violet red color values

Every conversion for #e690a4, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e690a4
RGB230, 144, 164
HSL346, 63%, 73%
HSV346, 37%, 90%
CMYK0%, 37%, 29%, 10%
Lab69.08, 35.05, 3.28
XYZ49.31, 39.45, 40.14
Decimal15110308
Web safe#ff9999
Pantone507 C
Pantone507 CHex#e690a4Rgb230 144 164Cmyk0 37 29 10Lab69 35 3Darker#bd2b4cDeep#d95674Lighter#f1ccd5

Shades of pale violet red

Tints of pale violet red

Colors that go with pale violet red

Pale violet red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 37, 29, 10.

The same color needs a different cmyk build depending on the paper. Here is #e690a4 on both.

Coated stockgloss or silk, C
0 37 29 10
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 38 31 16
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Pale violet red in css

Copy #e690a4 straight into your stylesheet.

.background { background-color: #e690a4; }
.text { color: #e690a4; }
.border { border: 2px solid #e690a4; }

How pale violet red looks on light and dark

Pale violet red and accessibility

Contrast ratios for #e690a4 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.36:1
AA fail · AA large fail · AAA fail
Textblack text on this color
8.89:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #e690a4 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Pale violet red on a business card, sticker and pattern

A quick look at how #e690a4 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around pale violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn pale violet red into a seamless pattern

Four patterns built from #e690a4 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from pale violet red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #e690a4 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.