Red

#e51622

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red is a mid red that reads confident. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #e51622, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e51622

RGB229, 22, 34

HSL357, 82%, 49%

HSV357, 90%, 90%

CMYK0%, 90%, 85%, 10%

Lab48.69, 72.17, 50.29

XYZ32.89, 17.35, 3.13

Decimal15013410

Web safe#cc0033

Pantone185 C

Shades of red

#d1141f #bd121c #a91019 #950e16 #800c13 #6c0a10 #58080d #44070a #300507 #1c0304

Tints of red

#ea2934 #ed3f49 #ef555e #f16b72 #f38187 #f5979c #f7adb1 #f9c3c6 #fbd9db #fdeff0

Colors that go with red

Complementary#16e5d9 Analogous#e5168a Analogous#e57116 Triadic#22e516 Triadic#1622e5 Split complementary#16e571 Split complementary#168ae5

Red in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 90, 85, 10.

The same color needs a different cmyk build depending on the paper. Here is #e51622 on both.

Coated stockgloss or silk, C

0 90 85 10

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 87 82 16

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #e51622 straight into your stylesheet.

.background { background-color: #e51622; }
.text { color: #e51622; }
.border { border: 2px solid #e51622; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #e51622 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #e51622 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #e51622 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #e51622 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #e51622 are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.