Tomato

#e4674e

Hex, rgb, cmyk and Pantone values for tomato, with shades, tints, matching colors and free print quality patterns.

Tomato is a mid red that reads confident. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Tomato color values

Every conversion for #e4674e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e4674e

RGB228, 103, 78

HSL10, 74%, 60%

HSV10, 66%, 89%

CMYK0%, 55%, 66%, 11%

Lab58.74, 46.91, 37.56

XYZ38.22, 26.74, 10.36

Decimal14968654

Web safe#cc6666

Pantone171 C

Shades of tomato

#e05236 #da4021 #c2391e #aa321a #922b16 #7a2413 #621d0f #4a160b #320f08 #1b0804

Tints of tomato

#e6755e #e9836e #eb917e #ee9e8f #f0ac9f #f3baaf #f5c8bf #f8d6cf #fae4df #fdf2f0

Colors that go with tomato

Complementary#4ecbe4 Analogous#e44e80 Analogous#e4b24e Triadic#4ee467 Triadic#674ee4 Split complementary#4ee4b2 Split complementary#4e80e4

Tomato in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 55, 66, 11.

The same color needs a different cmyk build depending on the paper. Here is #e4674e on both.

Coated stockgloss or silk, C

0 55 66 11

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 55 65 17

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Tomato in css

Copy #e4674e straight into your stylesheet.

.background { background-color: #e4674e; }
.text { color: #e4674e; }
.border { border: 2px solid #e4674e; }

How tomato looks on light and dark

Sample text on black

Sample text on white

Text on this color

Tomato and accessibility

Contrast ratios for #e4674e against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #e4674e against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Tomato on a business card, sticker and pattern

A quick look at how #e4674e sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around tomato? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn tomato into a seamless pattern

Four patterns built from #e4674e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from tomato, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #e4674e is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.