Tomato

#e35b39

Hex, rgb, cmyk and Pantone values for tomato, with shades, tints, matching colors and free print quality patterns.

This is Tomato, a strong red sitting at 12 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Tomato color values

Every conversion for #e35b39, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e35b39
RGB227, 91, 57
HSL12, 75%, 56%
HSV12, 75%, 89%
CMYK0%, 60%, 75%, 11%
Lab56.2, 51.1, 45.84
XYZ36.16, 24.11, 6.62
Decimal14900025
Web safe#cc6633
Pantone171 C
Pantone171 CHex#e35b39Rgb227 91 57Cmyk0 60 75 11Lab56 51 46Darker#7c2711Deep#ba3a1aLighter#e6927d

Shades of tomato

Tints of tomato

Colors that go with tomato

Tomato in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 60, 75, 11.

The same color needs a different cmyk build depending on the paper. Here is #e35b39 on both.

Coated stockgloss or silk, C
0 60 75 11
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 59 73 17
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Tomato in css

Copy #e35b39 straight into your stylesheet.

.background { background-color: #e35b39; }
.text { color: #e35b39; }
.border { border: 2px solid #e35b39; }

How tomato looks on light and dark

Tomato and accessibility

Contrast ratios for #e35b39 against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.61:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.82:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #e35b39 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Tomato on a business card, sticker and pattern

A quick look at how #e35b39 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around tomato? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn tomato into a seamless pattern

Four patterns built from #e35b39 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from tomato, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #e35b39 is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.