Indian red

#e34261

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

This is Indian red, a strong red sitting at 348 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Indian red color values

Every conversion for #e34261, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e34261
RGB227, 66, 97
HSL348, 74%, 57%
HSV348, 71%, 89%
CMYK0%, 71%, 57%, 11%
Lab53.05, 63.42, 19.33
XYZ35.78, 21.09, 13.49
Decimal14893665
Web safe#cc3366
Pantone191 C
Pantone191 CHex#e34261Rgb227 66 97Cmyk0 71 57 11Lab53 63 19Darker#831329Deep#c11d3cLighter#e78698

Shades of indian red

Tints of indian red

Colors that go with indian red

Indian red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 71, 57, 11.

The same color needs a different cmyk build depending on the paper. Here is #e34261 on both.

Coated stockgloss or silk, C
0 71 57 11
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 69 56 17
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indian red in css

Copy #e34261 straight into your stylesheet.

.background { background-color: #e34261; }
.text { color: #e34261; }
.border { border: 2px solid #e34261; }

How indian red looks on light and dark

Indian red and accessibility

Contrast ratios for #e34261 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.02:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.22:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #e34261 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #e34261 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #e34261 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #e34261 is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.