Indian red

#e24c4b

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

This is Indian red, a strong red sitting at 0 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Indian red color values

Every conversion for #e24c4b, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e24c4b
RGB226, 76, 75
HSL0, 72%, 59%
HSV0, 67%, 89%
CMYK0%, 66%, 67%, 11%
Lab53.86, 57.99, 33.28
XYZ35.22, 21.85, 9.02
Decimal14830667
Web safe#cc3333
Pantone1787 C
Pantone1787 CHex#e24c4bRgb226 76 75Cmyk0 66 67 11Lab54 58 33Darker#881716Deep#c62120Lighter#e78e8d

Shades of indian red

Tints of indian red

Colors that go with indian red

Indian red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 66, 67, 11.

The same color needs a different cmyk build depending on the paper. Here is #e24c4b on both.

Coated stockgloss or silk, C
0 66 67 11
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 65 66 17
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indian red in css

Copy #e24c4b straight into your stylesheet.

.background { background-color: #e24c4b; }
.text { color: #e24c4b; }
.border { border: 2px solid #e24c4b; }

How indian red looks on light and dark

Indian red and accessibility

Contrast ratios for #e24c4b against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.91:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.37:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #e24c4b against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #e24c4b sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #e24c4b and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #e24c4b are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.