Red

#e00a16

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

This is Red, a vivid red sitting at 357 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #e00a16, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e00a16

RGB224, 10, 22

HSL357, 91%, 46%

HSV357, 96%, 88%

CMYK0%, 96%, 90%, 12%

Lab47.13, 72.02, 54.07

XYZ30.99, 16.12, 2.24

Decimal14682646

Web safe#cc0000

Pantone1795 C

Shades of red

#cd0914 #b90812 #a60710 #92070e #7f060c #6b050b #580409 #440307 #310205 #1d0103

Tints of red

#f4101c #f52834 #f7414b #f85a63 #f9727a #fa8b91 #fba4a9 #fcbcc0 #fdd5d7 #feeeef

Colors that go with red

Complementary#0ae0d4 Analogous#e00a81 Analogous#e0690a Triadic#16e00a Triadic#0a16e0 Split complementary#0ae069 Split complementary#0a81e0

Red in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 96, 90, 12.

The same color needs a different cmyk build depending on the paper. Here is #e00a16 on both.

Coated stockgloss or silk, C

0 96 90 12

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 92 87 18

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #e00a16 straight into your stylesheet.

.background { background-color: #e00a16; }
.text { color: #e00a16; }
.border { border: 2px solid #e00a16; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #e00a16 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #e00a16 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #e00a16 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #e00a16 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #e00a16 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.