Plum

#dc98ee

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum is a light purple with a open cast. Purples like this signal creativity and a premium feel. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Plum color values

Every conversion for #dc98ee, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#dc98ee
RGB220, 152, 238
HSL287, 72%, 76%
HSV287, 36%, 93%
CMYK8%, 36%, 0%, 7%
Lab72.12, 39.76, -33.21
XYZ56.18, 43.85, 86.39
Decimal14457070
Web safe#cc99ff
Pantone2572 C
Pantone2572 CHex#dc98eeRgb220 152 238Cmyk8 36 0 7Lab72 40 -33Darker#af23d4Deep#c75be4Lighter#f0d7f6

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 8, 36, 0, 7.

The same color needs a different cmyk build depending on the paper. Here is #dc98ee on both.

Coated stockgloss or silk, C
8 36 0 7
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
11 37 4 13
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #dc98ee straight into your stylesheet.

.background { background-color: #dc98ee; }
.text { color: #dc98ee; }
.border { border: 2px solid #dc98ee; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #dc98ee against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.15:1
AA fail · AA large fail · AAA fail
Textblack text on this color
9.77:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #dc98ee against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #dc98ee sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #dc98ee and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #dc98ee is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.