Chocolate

#db7944

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate is a mid orange with balanced warmth. A mid orange this warm suits food, sport and friendly brands. Teals and blues on the opposite side of the wheel give it contrast and warm browns keep it earthy.

Chocolate color values

Every conversion for #db7944, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#db7944

RGB219, 121, 68

HSL21, 68%, 56%

HSV21, 69%, 86%

CMYK0%, 45%, 69%, 14%

Lab60.92, 33.86, 45.04

XYZ37.09, 29.15, 9.14

Decimal14383428

Web safe#cc6633

Pantone164 C

Shades of chocolate

#d76a2e #c65e26 #b05422 #9b4a1e #853f1a #703515 #5a2b11 #45210d #2f1609 #1a0c05

Tints of chocolate

#de8555 #e29266 #e59e78 #e8aa89 #ecb79a #efc3ab #f2cfbc #f5dcce #f9e8df #fcf4f0

Colors that go with chocolate

Complementary#44a6db Analogous#db445a Analogous#dbc444 Triadic#44db79 Triadic#7944db Split complementary#44dbc4 Split complementary#445bdb

Chocolate in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 45, 69, 14.

The same color needs a different cmyk build depending on the paper. Here is #db7944 on both.

Coated stockgloss or silk, C

0 45 69 14

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 45 67 20

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #db7944 straight into your stylesheet.

.background { background-color: #db7944; }
.text { color: #db7944; }
.border { border: 2px solid #db7944; }

How chocolate looks on light and dark

Sample text on black

Sample text on white

Text on this color

Chocolate and accessibility

Contrast ratios for #db7944 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #db7944 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #db7944 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #db7944 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #db7944 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.