Plum

#da97d5

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum is a light pink, soft and easy to pair. Light pinks like this suit beauty, baby and lifestyle work. It works with sage and olive for balance, or with cream for a gentle palette.

Plum color values

Every conversion for #da97d5, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#da97d5

RGB218, 151, 213

HSL304, 48%, 72%

HSV304, 31%, 85%

CMYK0%, 31%, 2%, 15%

Lab70.76, 34.94, -21.6

XYZ51.99, 41.84, 68.29

Decimal14325717

Web safe#cc99cc

Pantone251 C

Shades of plum

#d17ecb #c865c1 #bf4cb7 #ac3da4 #93348c #7a2c75 #61235d #481a45 #30112d #170815

Tints of plum

#dda0d9 #e0a9dc #e4b2e0 #e7bbe4 #eac4e7 #edceeb #f1d7ef #f4e0f2 #f7e9f6 #faf2fa

Colors that go with plum

Complementary#97da9c Analogous#bd97da Analogous#da97b4 Triadic#d5da97 Triadic#97d5da Split complementary#b4da97 Split complementary#97dabd

Plum in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 31, 2, 15.

The same color needs a different cmyk build depending on the paper. Here is #da97d5 on both.

Coated stockgloss or silk, C

0 31 2 15

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 33 6 21

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #da97d5 straight into your stylesheet.

.background { background-color: #da97d5; }
.text { color: #da97d5; }
.border { border: 2px solid #da97d5; }

How plum looks on light and dark

Sample text on black

Sample text on white

Text on this color

Plum and accessibility

Contrast ratios for #da97d5 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #da97d5 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #da97d5 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #da97d5 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #da97d5 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.