Tomato

#da654d

Hex, rgb, cmyk and Pantone values for tomato, with shades, tints, matching colors and free print quality patterns.

Tomato lands in the red band, mid and strong. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Tomato color values

Every conversion for #da654d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#da654d
RGB218, 101, 77
HSL10, 66%, 58%
HSV10, 65%, 85%
CMYK0%, 54%, 65%, 15%
Lab56.83, 44.14, 35.46
XYZ34.91, 24.75, 9.96
Decimal14312781
Web safe#cc6666
Pantone805 C
Pantone805 CHex#da654dRgb218 101 77Cmyk0 54 65 15Lab57 44 35Darker#7e2b1aDeep#b93f26Lighter#e29b8d

Shades of tomato

Tints of tomato

Colors that go with tomato

Tomato in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 54, 65, 15.

The same color needs a different cmyk build depending on the paper. Here is #da654d on both.

Coated stockgloss or silk, C
0 54 65 15
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 54 64 21
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Tomato in css

Copy #da654d straight into your stylesheet.

.background { background-color: #da654d; }
.text { color: #da654d; }
.border { border: 2px solid #da654d; }

How tomato looks on light and dark

Tomato and accessibility

Contrast ratios for #da654d against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.53:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.95:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #da654d against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Tomato on a business card, sticker and pattern

A quick look at how #da654d sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around tomato? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn tomato into a seamless pattern

Four patterns built from #da654d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from tomato, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #da654d are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.