Red

#da4e2b

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red is a mid red that reads grounded. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Red color values

Every conversion for #da4e2b, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#da4e2b

RGB218, 78, 43

HSL12, 70%, 51%

HSV12, 80%, 85%

CMYK0%, 64%, 80%, 15%

Lab52.43, 53.15, 48.54

XYZ32.07, 20.53, 4.56

Decimal14306859

Web safe#cc6633

Pantone179 C

Shades of red

#cb4523 #b73e20 #a3371d #903119 #7c2a16 #692312 #551d0f #41160b #2e1008 #1a0905

Tints of red

#dd5e3f #e16f52 #e47f66 #e8907a #eba08d #efb1a1 #f2c1b5 #f5d1c8 #f9e2dc #fcf2f0

Colors that go with red

Complementary#2bb7da Analogous#da2b5f Analogous#daa62b Triadic#2bda4e Triadic#4e2bda Split complementary#2bdaa6 Split complementary#2b5fda

Red in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 64, 80, 15.

The same color needs a different cmyk build depending on the paper. Here is #da4e2b on both.

Coated stockgloss or silk, C

0 64 80 15

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 63 78 21

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #da4e2b straight into your stylesheet.

.background { background-color: #da4e2b; }
.text { color: #da4e2b; }
.border { border: 2px solid #da4e2b; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #da4e2b against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #da4e2b against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #da4e2b sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #da4e2b and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #da4e2b is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.