Red

#da392e

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

This is Red, a strong red sitting at 4 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #da392e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#da392e

RGB218, 57, 46

HSL4, 70%, 52%

HSV4, 79%, 85%

CMYK0%, 74%, 79%, 15%

Lab49.53, 61.23, 44.16

XYZ30.87, 18.03, 4.44

Decimal14301486

Web safe#cc3333

Pantone1795 C

Shades of red

#cc2f24 #b92a21 #a5261d #91211a #7d1d16 #691813 #55140f #420f0c #2e0b08 #1a0605

Tints of red

#dd4b41 #e15e55 #e47068 #e8827c #eb958f #efa7a2 #f2bab6 #f5ccc9 #f9dedc #fcf1f0

Colors that go with red

Complementary#2ecfda Analogous#da2e79 Analogous#da8f2e Triadic#2eda39 Triadic#392eda Split complementary#2eda8f Split complementary#2e79da

Red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 74, 79, 15.

The same color needs a different cmyk build depending on the paper. Here is #da392e on both.

Coated stockgloss or silk, C

0 74 79 15

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 72 77 21

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #da392e straight into your stylesheet.

.background { background-color: #da392e; }
.text { color: #da392e; }
.border { border: 2px solid #da392e; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #da392e against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #da392e against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #da392e sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #da392e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #da392e come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.