Gold

#d9bd39

Hex, rgb, cmyk and Pantone values for gold, with shades, tints, matching colors and free print quality patterns.

Gold is a mid yellow, balanced at this saturation. A yellow this strong grabs attention fast, good for warnings and energy brands. Charcoal and navy give it the contrast it needs and purple across the wheel makes it pop.

Gold color values

Every conversion for #d9bd39, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d9bd39
RGB217, 189, 57
HSL50, 68%, 54%
HSV50, 74%, 85%
CMYK0%, 13%, 74%, 15%
Lab76.95, -3.7, 66.28
XYZ47.55, 51.44, 11.29
Decimal14269753
Web safe#cccc33
Pantone110 C
Pantone110 CHex#d9bd39Rgb217 189 57Cmyk0 13 74 15Lab77 -4 66Darker#6e5f15Deep#aa9221Lighter#dfcd7a

Shades of gold

Tints of gold

Colors that go with gold

Gold in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 13, 74, 15.

The same color needs a different cmyk build depending on the paper. Here is #d9bd39 on both.

Coated stockgloss or silk, C
0 13 74 15
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 16 72 21
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Gold in css

Copy #d9bd39 straight into your stylesheet.

.background { background-color: #d9bd39; }
.text { color: #d9bd39; }
.border { border: 2px solid #d9bd39; }

How gold looks on light and dark

Gold and accessibility

Contrast ratios for #d9bd39 against black and white text, measured to the WCAG standard.

Textwhite text on this color
1.86:1
AA fail · AA large fail · AAA fail
Textblack text on this color
11.29:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #d9bd39 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Gold on a business card, sticker and pattern

A quick look at how #d9bd39 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around gold? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn gold into a seamless pattern

Four patterns built from #d9bd39 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from gold, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #d9bd39 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.