Pale violet red

#d990a2

Hex, rgb, cmyk and Pantone values for pale violet red, with shades, tints, matching colors and free print quality patterns.

Pale violet red is a light red that reads soft. Light reds like this land in beauty, food and lifestyle branding. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Pale violet red color values

Every conversion for #d990a2, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d990a2
RGB217, 144, 162
HSL345, 49%, 71%
HSV345, 34%, 85%
CMYK0%, 34%, 25%, 15%
Lab67.51, 30.07, 1.93
XYZ45.11, 37.31, 39.01
Decimal14258338
Web safe#cc9999
Pantone507 C
Pantone507 CHex#d990a2Rgb217 144 162Cmyk0 34 25 15Lab68 30 2Darker#a33852Deep#c75b75Lighter#e9c7d0

Shades of pale violet red

Tints of pale violet red

Colors that go with pale violet red

Pale violet red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 34, 25, 15.

The same color needs a different cmyk build depending on the paper. Here is #d990a2 on both.

Coated stockgloss or silk, C
0 34 25 15
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 35 27 21
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Pale violet red in css

Copy #d990a2 straight into your stylesheet.

.background { background-color: #d990a2; }
.text { color: #d990a2; }
.border { border: 2px solid #d990a2; }

How pale violet red looks on light and dark

Pale violet red and accessibility

Contrast ratios for #d990a2 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.48:1
AA fail · AA large fail · AAA fail
Textblack text on this color
8.46:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #d990a2 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Pale violet red on a business card, sticker and pattern

A quick look at how #d990a2 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around pale violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn pale violet red into a seamless pattern

Four patterns built from #d990a2 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from pale violet red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #d990a2 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.