Tomato

#d96841

Hex, rgb, cmyk and Pantone values for tomato, with shades, tints, matching colors and free print quality patterns.

This is Tomato, a strong orange at 15 degrees. A mid orange this warm suits food, sport and friendly brands. Teals and blues on the opposite side of the wheel give it contrast and warm browns keep it earthy.

Tomato color values

Every conversion for #d96841, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d96841
RGB217, 104, 65
HSL15, 67%, 55%
HSV15, 70%, 85%
CMYK0%, 52%, 70%, 15%
Lab57.11, 41.61, 42.23
XYZ34.52, 25.03, 8.01
Decimal14248001
Web safe#cc6633
Pantone171 C
Pantone171 CHex#d96841Rgb217 104 65Cmyk0 52 70 15Lab57 42 42Darker#742f17Deep#b04723Lighter#e09a82

Shades of tomato

Tints of tomato

Colors that go with tomato

Tomato in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 52, 70, 15.

The same color needs a different cmyk build depending on the paper. Here is #d96841 on both.

Coated stockgloss or silk, C
0 52 70 15
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 52 68 21
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Tomato in css

Copy #d96841 straight into your stylesheet.

.background { background-color: #d96841; }
.text { color: #d96841; }
.border { border: 2px solid #d96841; }

How tomato looks on light and dark

Tomato and accessibility

Contrast ratios for #d96841 against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.50:1
AA fail · AA large pass · AAA fail
Textblack text on this color
6.01:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #d96841 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Tomato on a business card, sticker and pattern

A quick look at how #d96841 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around tomato? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn tomato into a seamless pattern

Four patterns built from #d96841 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from tomato, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #d96841 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.