Crimson

#d91c47

Hex, rgb, cmyk and Pantone values for crimson, with shades, tints, matching colors and free print quality patterns.

This is Crimson, a strong red sitting at 346 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Crimson color values

Every conversion for #d91c47, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d91c47
RGB217, 28, 71
HSL346, 77%, 48%
HSV346, 87%, 85%
CMYK0%, 87%, 67%, 15%
Lab47.02, 69.41, 26.8
XYZ30.17, 16.04, 7.47
Decimal14228551
Web safe#cc3333
Pantone1925 C
Pantone1925 CHex#d91c47Rgb217 28 71Cmyk0 87 67 15Lab47 69 27Darker#5b0c1eDeep#9a1432Lighter#e15b7a

Shades of crimson

Tints of crimson

Colors that go with crimson

Crimson in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 87, 67, 15.

The same color needs a different cmyk build depending on the paper. Here is #d91c47 on both.

Coated stockgloss or silk, C
0 87 67 15
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 84 66 21
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Crimson in css

Copy #d91c47 straight into your stylesheet.

.background { background-color: #d91c47; }
.text { color: #d91c47; }
.border { border: 2px solid #d91c47; }

How crimson looks on light and dark

Crimson and accessibility

Contrast ratios for #d91c47 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.99:1
AA pass · AA large pass · AAA fail
Textblack text on this color
4.21:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #d91c47 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Crimson on a business card, sticker and pattern

A quick look at how #d91c47 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around crimson? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn crimson into a seamless pattern

Four patterns built from #d91c47 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from crimson, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #d91c47 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.