Medium violet red

#d91968

Hex, rgb, cmyk and Pantone values for medium violet red, with shades, tints, matching colors and free print quality patterns.

This is Medium violet red, a strong pink at 335 degrees. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Medium violet red color values

Every conversion for #d91968, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d91968
RGB217, 25, 104
HSL335, 79%, 47%
HSV335, 88%, 85%
CMYK0%, 88%, 52%, 15%
Lab47.55, 71.93, 7.18
XYZ31.46, 16.45, 14.61
Decimal14227816
Web safe#cc0066
Pantone226 C
Pantone226 CHex#d91968Rgb217 25 104Cmyk0 88 52 15Lab48 72 7Darker#590a2bDeep#991249Lighter#e35790

Shades of medium violet red

Tints of medium violet red

Colors that go with medium violet red

Medium violet red in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 88, 52, 15.

The same color needs a different cmyk build depending on the paper. Here is #d91968 on both.

Coated stockgloss or silk, C
0 88 52 15
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 85 52 21
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium violet red in css

Copy #d91968 straight into your stylesheet.

.background { background-color: #d91968; }
.text { color: #d91968; }
.border { border: 2px solid #d91968; }

How medium violet red looks on light and dark

Medium violet red and accessibility

Contrast ratios for #d91968 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.90:1
AA pass · AA large pass · AAA fail
Textblack text on this color
4.29:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #d91968 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium violet red on a business card, sticker and pattern

A quick look at how #d91968 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium violet red into a seamless pattern

Four patterns built from #d91968 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium violet red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #d91968 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.