Plum

#d7acee

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a strong purple at 279 degrees. Purples like this signal creativity and a premium feel. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Plum color values

Every conversion for #d7acee, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d7acee
RGB215, 172, 238
HSL279, 66%, 80%
HSV279, 28%, 93%
CMYK10%, 28%, 0%, 7%
Lab76.15, 27.43, -27.07
XYZ58.21, 50.13, 87.5
Decimal14134510
Web safe#cc99ff
Pantone264 C
Pantone264 CHex#d7aceeRgb215 172 238Cmyk10 28 0 7Lab76 27 -27Darker#9e35d6Deep#ba71e2Lighter#f2e7f9

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 10, 28, 0, 7.

The same color needs a different cmyk build depending on the paper. Here is #d7acee on both.

Coated stockgloss or silk, C
10 28 0 7
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
13 30 4 13
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #d7acee straight into your stylesheet.

.background { background-color: #d7acee; }
.text { color: #d7acee; }
.border { border: 2px solid #d7acee; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #d7acee against black and white text, measured to the WCAG standard.

Textwhite text on this color
1.90:1
AA fail · AA large fail · AAA fail
Textblack text on this color
11.03:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #d7acee against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #d7acee sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #d7acee and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #d7acee come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.