Red

#d74513

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

This is Red, a vivid orange at 15 degrees. A mid orange this warm suits food, sport and friendly brands. Teals and blues on the opposite side of the wheel give it contrast and warm browns keep it earthy.

Red color values

Every conversion for #d74513, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d74513

RGB215, 69, 19

HSL15, 84%, 46%

HSV15, 91%, 84%

CMYK0%, 68%, 91%, 16%

Lab50.39, 55.27, 56.59

XYZ30.27, 18.75, 2.64

Decimal14107923

Web safe#cc3300

Pantone173 C

Shades of red

#c43f11 #b23910 #9f330e #8c2d0c #7a270b #672109 #541b07 #411506 #2f0f04 #1c0902

Tints of red

#eb4f19 #ed6131 #ef7349 #f18560 #f39778 #f5aa90 #f7bca7 #f9cebf #fbe0d7 #fef2ef

Colors that go with red

Complementary#13a5d7 Analogous#d71343 Analogous#d7a713 Triadic#13d745 Triadic#4513d7 Split complementary#13d7a7 Split complementary#1343d7

Red in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 68, 91, 16.

The same color needs a different cmyk build depending on the paper. Here is #d74513 on both.

Coated stockgloss or silk, C

0 68 91 16

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 67 88 22

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #d74513 straight into your stylesheet.

.background { background-color: #d74513; }
.text { color: #d74513; }
.border { border: 2px solid #d74513; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #d74513 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #d74513 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #d74513 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #d74513 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #d74513 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.