Plum

#d68cb4

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum sits in the pink band, mid and soft. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Plum color values

Every conversion for #d68cb4, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d68cb4
RGB214, 140, 180
HSL328, 47%, 69%
HSV328, 35%, 84%
CMYK0%, 35%, 16%, 16%
Lab66.78, 33.87, -9.28
XYZ45.35, 36.35, 47.81
Decimal14060724
Web safe#cc99cc
Pantone673 C
Pantone673 CHex#d68cb4Rgb214 140 180Cmyk0 35 16 16Lab67 34 -9Darker#9c386eDeep#c35792Lighter#e7c3d6

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 35, 16, 16.

The same color needs a different cmyk build depending on the paper. Here is #d68cb4 on both.

Coated stockgloss or silk, C
0 35 16 16
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 36 19 22
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #d68cb4 straight into your stylesheet.

.background { background-color: #d68cb4; }
.text { color: #d68cb4; }
.border { border: 2px solid #d68cb4; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #d68cb4 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.54:1
AA fail · AA large fail · AAA fail
Textblack text on this color
8.27:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #d68cb4 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #d68cb4 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #d68cb4 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #d68cb4 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.