Indian red

#d64d44

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

This is Indian red, a strong red sitting at 4 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Indian red color values

Every conversion for #d64d44, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d64d44
RGB214, 77, 68
HSL4, 64%, 55%
HSV4, 68%, 84%
CMYK0%, 64%, 68%, 16%
Lab51.86, 53.25, 34.38
XYZ31.43, 20.02, 7.68
Decimal14044484
Web safe#cc6633
Pantone1788 C
Pantone1788 CHex#d64d44Rgb214 77 68Cmyk0 64 68 16Lab52 53 34Darker#721f19Deep#ad2e26Lighter#de8984

Shades of indian red

Tints of indian red

Colors that go with indian red

Indian red in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 64, 68, 16.

The same color needs a different cmyk build depending on the paper. Here is #d64d44 on both.

Coated stockgloss or silk, C
0 64 68 16
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 63 67 22
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indian red in css

Copy #d64d44 straight into your stylesheet.

.background { background-color: #d64d44; }
.text { color: #d64d44; }
.border { border: 2px solid #d64d44; }

How indian red looks on light and dark

Indian red and accessibility

Contrast ratios for #d64d44 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.20:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.00:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #d64d44 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #d64d44 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #d64d44 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #d64d44 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.