Red

#d54817

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

This is Red, a vivid orange at 15 degrees. A mid orange this warm suits food, sport and friendly brands. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Red color values

Every conversion for #d54817, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d54817
RGB213, 72, 23
HSL15, 81%, 46%
HSV15, 89%, 84%
CMYK0%, 66%, 89%, 16%
Lab50.5, 53.45, 55.13
XYZ29.91, 18.84, 2.87
Decimal13977623
Web safe#cc3300
Pantone173 C
Pantone173 CHex#d54817Rgb213 72 23Cmyk0 66 89 16Lab51 53 55Darker#541c09Deep#953210Lighter#e37650

Shades of red

Tints of red

Colors that go with red

Red in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 66, 89, 16.

The same color needs a different cmyk build depending on the paper. Here is #d54817 on both.

Coated stockgloss or silk, C
0 66 89 16
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 65 86 22
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #d54817 straight into your stylesheet.

.background { background-color: #d54817; }
.text { color: #d54817; }
.border { border: 2px solid #d54817; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #d54817 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.40:1
AA fail · AA large pass · AAA fail
Textblack text on this color
4.77:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #d54817 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #d54817 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #d54817 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #d54817 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.