Red

#d43120

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red is a mid red that reads confident. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #d43120, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d43120

RGB212, 49, 32

HSL6, 74%, 48%

HSV6, 85%, 83%

CMYK0%, 77%, 85%, 17%

Lab47.36, 61.59, 48.78

XYZ28.51, 16.3, 3.01

Decimal13906208

Web safe#cc3333

Pantone1795 C

Shades of red

#c12d1d #af281a #9c2418 #8a2015 #771c12 #65170f #52130c #400f0a #2d0a07 #1b0604

Tints of red

#df3e2d #e35243 #e66659 #e97a6e #ec8e84 #f0a199 #f3b5af #f6c9c4 #f9ddda #fdf1ef

Colors that go with red

Complementary#20c3d4 Analogous#d42069 Analogous#d48b20 Triadic#20d431 Triadic#3120d4 Split complementary#20d48b Split complementary#2069d4

Red in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 77, 85, 17.

The same color needs a different cmyk build depending on the paper. Here is #d43120 on both.

Coated stockgloss or silk, C

0 77 85 17

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 75 82 23

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #d43120 straight into your stylesheet.

.background { background-color: #d43120; }
.text { color: #d43120; }
.border { border: 2px solid #d43120; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #d43120 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #d43120 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #d43120 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #d43120 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #d43120 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.