Plum

#d296eb

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a strong purple at 282 degrees. Purples like this signal creativity and a premium feel. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Plum color values

Every conversion for #d296eb, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d296eb
RGB210, 150, 235
HSL282, 68%, 75%
HSV282, 36%, 92%
CMYK11%, 36%, 0%, 8%
Lab70.53, 37.2, -34.12
XYZ52.48, 41.51, 83.84
Decimal13801195
Web safe#cc99ff
Pantone2572 C
Pantone2572 CHex#d296ebRgb210 150 235Cmyk11 36 0 8Lab71 37 -34Darker#9b27cbDeep#b85ae0Lighter#ebd4f5

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 11, 36, 0, 8.

The same color needs a different cmyk build depending on the paper. Here is #d296eb on both.

Coated stockgloss or silk, C
11 36 0 8
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
14 37 4 14
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #d296eb straight into your stylesheet.

.background { background-color: #d296eb; }
.text { color: #d296eb; }
.border { border: 2px solid #d296eb; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #d296eb against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.26:1
AA fail · AA large fail · AAA fail
Textblack text on this color
9.30:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #d296eb against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #d296eb sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #d296eb and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #d296eb is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.