Plum

#d1a6f5

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum falls in the purple range, light and vivid. Purples like this signal creativity and a premium feel. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Plum color values

Every conversion for #d1a6f5, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d1a6f5
RGB209, 166, 245
HSL273, 80%, 81%
HSV273, 32%, 96%
CMYK15%, 32%, 0%, 4%
Lab74.46, 30.29, -33.5
XYZ56.41, 47.42, 92.57
Decimal13739765
Web safe#cc99ff
Pantone264 C
Pantone264 CHex#d1a6f5Rgb209 166 245Cmyk15 32 0 4Lab74 30 -34Darker#8f26e7Deep#b066eeLighter#f1e5fb

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 15, 32, 0, 4.

The same color needs a different cmyk build depending on the paper. Here is #d1a6f5 on both.

Coated stockgloss or silk, C
15 32 0 4
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
18 33 4 10
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #d1a6f5 straight into your stylesheet.

.background { background-color: #d1a6f5; }
.text { color: #d1a6f5; }
.border { border: 2px solid #d1a6f5; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #d1a6f5 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.00:1
AA fail · AA large fail · AAA fail
Textblack text on this color
10.48:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #d1a6f5 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #d1a6f5 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #d1a6f5 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #d1a6f5 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.