Red

#d14825

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red is a mid red that reads grounded. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #d14825, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d14825
RGB209, 72, 37
HSL12, 70%, 48%
HSV12, 82%, 82%
CMYK0%, 66%, 82%, 18%
Lab49.89, 52.4, 48.46
XYZ28.95, 18.32, 3.76
Decimal13715493
Web safe#cc3333
Pantone173 C
Pantone173 CHex#d14825Rgb209 72 37Cmyk0 66 82 18Lab50 52 48Darker#581e10Deep#94331aLighter#db7b62

Shades of red

Tints of red

Colors that go with red

Red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 66, 82, 18.

The same color needs a different cmyk build depending on the paper. Here is #d14825 on both.

Coated stockgloss or silk, C
0 66 82 18
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 65 79 24
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #d14825 straight into your stylesheet.

.background { background-color: #d14825; }
.text { color: #d14825; }
.border { border: 2px solid #d14825; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #d14825 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.50:1
AA pass · AA large pass · AAA fail
Textblack text on this color
4.66:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #d14825 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #d14825 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #d14825 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #d14825 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.