Plum

#d08cd0

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum is a mid pink, grounded and easy to pair. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Plum color values

Every conversion for #d08cd0, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d08cd0
RGB208, 140, 208
HSL300, 42%, 68%
HSV300, 33%, 82%
CMYK0%, 33%, 0%, 18%
Lab67.07, 36.71, -24.57
XYZ46.78, 36.72, 64.3
Decimal13667536
Web safe#cc99cc
Pantone2572 C
Pantone2572 CHex#d08cd0Rgb208 140 208Cmyk0 33 0 18Lab67 37 -25Darker#923c92Deep#bb59bbLighter#e3c1e3

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 33, 0, 18.

The same color needs a different cmyk build depending on the paper. Here is #d08cd0 on both.

Coated stockgloss or silk, C
0 33 0 18
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 34 4 24
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #d08cd0 straight into your stylesheet.

.background { background-color: #d08cd0; }
.text { color: #d08cd0; }
.border { border: 2px solid #d08cd0; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #d08cd0 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.52:1
AA fail · AA large fail · AAA fail
Textblack text on this color
8.34:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #d08cd0 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #d08cd0 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #d08cd0 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #d08cd0 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.