Red

#cf4d20

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

This is Red, a strong orange at 15 degrees. A mid orange this warm suits food, sport and friendly brands. Teals and blues on the opposite side of the wheel give it contrast and warm browns keep it earthy.

Red color values

Every conversion for #cf4d20, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#cf4d20
RGB207, 77, 32
HSL15, 73%, 47%
HSV15, 85%, 81%
CMYK0%, 63%, 85%, 19%
Lab50.31, 49.43, 50.96
XYZ28.65, 18.68, 3.46
Decimal13585696
Web safe#cc6633
Pantone173 C
Pantone173 CHex#cf4d20Rgb207 77 32Cmyk0 63 85 19Lab50 49 51Darker#531f0dDeep#913616Lighter#dd7b59

Shades of red

Tints of red

Colors that go with red

Red in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 63, 85, 19.

The same color needs a different cmyk build depending on the paper. Here is #cf4d20 on both.

Coated stockgloss or silk, C
0 63 85 19
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 62 82 25
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #cf4d20 straight into your stylesheet.

.background { background-color: #cf4d20; }
.text { color: #cf4d20; }
.border { border: 2px solid #cf4d20; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #cf4d20 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.43:1
AA fail · AA large pass · AAA fail
Textblack text on this color
4.74:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #cf4d20 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #cf4d20 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #cf4d20 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #cf4d20 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.