Red

#cf4712

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red is a deep orange with weighty warmth. Oranges like this feel warm and approachable in branding. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Red color values

Every conversion for #cf4712, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#cf4712
RGB207, 71, 18
HSL17, 84%, 44%
HSV17, 91%, 81%
CMYK0%, 66%, 91%, 19%
Lab49.27, 51.72, 55.46
XYZ28.09, 17.82, 2.53
Decimal13584146
Web safe#cc3300
Pantone173 C
Pantone173 CHex#cf4712Rgb207 71 18Cmyk0 66 91 19Lab49 52 55Darker#4c1a07Deep#8d300cLighter#e57143

Shades of red

Tints of red

Colors that go with red

Red in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 66, 91, 19.

The same color needs a different cmyk build depending on the paper. Here is #cf4712 on both.

Coated stockgloss or silk, C
0 66 91 19
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 65 88 25
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #cf4712 straight into your stylesheet.

.background { background-color: #cf4712; }
.text { color: #cf4712; }
.border { border: 2px solid #cf4712; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #cf4712 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.60:1
AA pass · AA large pass · AAA fail
Textblack text on this color
4.56:1
AA pass · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #cf4712 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #cf4712 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #cf4712 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #cf4712 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.