Red

#ce4e2e

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

This is Red, a strong red sitting at 12 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #ce4e2e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ce4e2e
RGB206, 78, 46
HSL12, 63%, 49%
HSV12, 78%, 81%
CMYK0%, 62%, 78%, 19%
Lab50.41, 49.06, 44.37
XYZ28.67, 18.77, 4.7
Decimal13520430
Web safe#cc6633
Pantone173 C
Pantone173 CHex#ce4e2eRgb206 78 46Cmyk0 62 78 19Lab50 49 44Darker#592214Deep#943821Lighter#d7826c

Shades of red

Tints of red

Colors that go with red

Red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 62, 78, 19.

The same color needs a different cmyk build depending on the paper. Here is #ce4e2e on both.

Coated stockgloss or silk, C
0 62 78 19
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 61 76 25
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #ce4e2e straight into your stylesheet.

.background { background-color: #ce4e2e; }
.text { color: #ce4e2e; }
.border { border: 2px solid #ce4e2e; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #ce4e2e against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.42:1
AA fail · AA large pass · AAA fail
Textblack text on this color
4.75:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #ce4e2e against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #ce4e2e sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #ce4e2e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ce4e2e are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.