Red

#cd4523

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red is a mid red that reads grounded. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Red color values

Every conversion for #cd4523, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#cd4523

RGB205, 69, 35

HSL12, 71%, 47%

HSV12, 83%, 80%

CMYK0%, 66%, 83%, 20%

Lab48.71, 52.23, 48.06

XYZ27.61, 17.36, 3.49

Decimal13452579

Web safe#cc3333

Pantone173 C

Shades of red

#bb3f20 #a9391d #97331a #852d17 #742714 #622111 #501b0e #3e150b #2c0f08 #1a0904

Tints of red

#db512e #df6343 #e37559 #e6866f #ea9884 #eeaa9a #f1bcaf #f5cec5 #f9e0da #fcf2f0

Colors that go with red

Complementary#23abcd Analogous#cd2356 Analogous#cd9a23 Triadic#23cd45 Triadic#4523cd Split complementary#23cd9a Split complementary#2356cd

Red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 66, 83, 20.

The same color needs a different cmyk build depending on the paper. Here is #cd4523 on both.

Coated stockgloss or silk, C

0 66 83 20

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 65 80 26

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #cd4523 straight into your stylesheet.

.background { background-color: #cd4523; }
.text { color: #cd4523; }
.border { border: 2px solid #cd4523; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #cd4523 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #cd4523 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #cd4523 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #cd4523 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #cd4523 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.