Chocolate

#cb5c39

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

This is Chocolate, a strong red sitting at 14 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Chocolate color values

Every conversion for #cb5c39, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#cb5c39

RGB203, 92, 57

HSL14, 58%, 51%

HSV14, 72%, 80%

CMYK0%, 55%, 72%, 20%

Lab52.56, 41.84, 40.78

XYZ29.19, 20.65, 6.32

Decimal13327417

Web safe#cc6633

Pantone173 C

Shades of chocolate

#bc5231 #aa4b2d #974328 #853b23 #73331e #612b19 #4f2315 #3d1b10 #2a130b #180b06

Tints of chocolate

#d06b4b #d57a5e #d98970 #de9983 #e3a895 #e8b7a7 #edc6ba #f2d5cc #f6e4de #fbf3f1

Colors that go with chocolate

Complementary#39a8cb Analogous#cb395f Analogous#cba539 Triadic#39cb5c Triadic#5c39cb Split complementary#39cba5 Split complementary#395fcb

Chocolate in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 55, 72, 20.

The same color needs a different cmyk build depending on the paper. Here is #cb5c39 on both.

Coated stockgloss or silk, C

0 55 72 20

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 55 70 26

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #cb5c39 straight into your stylesheet.

.background { background-color: #cb5c39; }
.text { color: #cb5c39; }
.border { border: 2px solid #cb5c39; }

How chocolate looks on light and dark

Sample text on black

Sample text on white

Text on this color

Chocolate and accessibility

Contrast ratios for #cb5c39 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #cb5c39 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #cb5c39 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #cb5c39 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #cb5c39 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.