Red

#cb472a

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

This is Red, a strong red sitting at 11 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Red color values

Every conversion for #cb472a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#cb472a
RGB203, 71, 42
HSL11, 66%, 48%
HSV11, 79%, 80%
CMYK0%, 65%, 79%, 20%
Lab48.72, 50.92, 44.53
XYZ27.3, 17.37, 4.1
Decimal13322026
Web safe#cc3333
Pantone173 C
Pantone173 CHex#cb472aRgb203 71 42Cmyk0 65 79 20Lab49 51 45Darker#551e12Deep#90321eLighter#d77a65

Shades of red

Tints of red

Colors that go with red

Red in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 65, 79, 20.

The same color needs a different cmyk build depending on the paper. Here is #cb472a on both.

Coated stockgloss or silk, C
0 65 79 20
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 64 77 26
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #cb472a straight into your stylesheet.

.background { background-color: #cb472a; }
.text { color: #cb472a; }
.border { border: 2px solid #cb472a; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #cb472a against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.69:1
AA pass · AA large pass · AAA fail
Textblack text on this color
4.47:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #cb472a against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #cb472a sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #cb472a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #cb472a are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.