Plum

#c995db

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a soft purple at 285 degrees. Purples like this signal creativity and a premium feel. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Plum color values

Every conversion for #c995db, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#c995db
RGB201, 149, 219
HSL285, 49%, 72%
HSV285, 32%, 86%
CMYK8%, 32%, 0%, 14%
Lab68.77, 31.73, -28.12
XYZ47.62, 39.03, 72.04
Decimal13211099
Web safe#cc99cc
Pantone2567 C
Pantone2567 CHex#c995dbRgb201 149 219Cmyk8 32 0 14Lab69 32 -28Darker#8c39a8Deep#ae60c9Lighter#e3cceb

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 8, 32, 0, 14.

The same color needs a different cmyk build depending on the paper. Here is #c995db on both.

Coated stockgloss or silk, C
8 32 0 14
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
11 33 4 20
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #c995db straight into your stylesheet.

.background { background-color: #c995db; }
.text { color: #c995db; }
.border { border: 2px solid #c995db; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #c995db against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.38:1
AA fail · AA large fail · AAA fail
Textblack text on this color
8.81:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #c995db against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #c995db sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #c995db and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #c995db are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.